In 200 years of California wine history, one modern event changed the course of California wine history forever, the 2004 film "Sideways". With the unexpected success of the academy award-winning movie, its main character Miles' obsession with Pinot Noir and distaste for Merlot caused a worldwide phenomenon, plummeting international Merlot sales alongside a Pinot Noir mania, and the explosion of the Everyman California wine consumer.
The Coronado Island Film Festival (CIFF) welcomes makers and lovers of film from all over the world to the storied seaside village of Coronado, California to celebrate the magical art of visual storytelling. Coronado’s enduring love affair with Hollywood began more than a century ago.